Cultural Watchlist

Consumer Behavior

3 articles

A split-screen cinematic view showing a family enjoying a streaming service alongside integrated, non-intrusive advertisements, representing the ad-supported model.
Industry News

What are ad-supported streaming models and why do they matter in 2026?

By May 2025, Netflix reported over 94 million global monthly active users on its ad-supported plan.

Naomi Feldman·July 12, 2026
Diverse audience captivated by streaming content on a large screen, symbolizing the surge in ad-supported viewership amidst abundant content options.
Industry News

Ad-Supported Streaming's Surge: Viewership Soars Amidst Content Abundance

Tubi, a free ad-supported streaming service, achieved its best-ever finish in Nielsen's The Gauge report in April 2026, marking a major shift in how Americans consume TV.

Maya Singh·July 9, 2026
European city square at dusk with people watching content on devices and holographic FAST channel logos visible.
Industry News

Europe's FAST Channels Surge Amidst Subscription Fatigue

Nearly 74% of European viewers now watch free, ad-supported streaming television (FAST) daily or several times a week, signaling a significant shift in how the continent consumes video.

Maya Singh·June 3, 2026