Consumer Behavior
4 articles
What are ad-supported streaming models and why do they matter in 2026?
By May 2025, Netflix reported over 94 million global monthly active users on its ad-supported plan.
Ad-Supported Streaming's Surge: Viewership Soars Amidst Content Abundance
Tubi, a free ad-supported streaming service, achieved its best-ever finish in Nielsen's The Gauge report in April 2026, marking a major shift in how Americans consume TV.
Europe's FAST Channels Surge Amidst Subscription Fatigue
Nearly 74% of European viewers now watch free, ad-supported streaming television (FAST) daily or several times a week, signaling a significant shift in how the continent consumes video.
Health, Digital Engagement, and Value: Reshaping Fast-Moving Sectors in 2026
In 2026, fast-moving sectors are adapting to significant consumer shifts driven by a focus on health and longevity, pervasive digital engagement, and a re-evaluation of value beyond price. Brands must rapidly adjust their strategies to remain relevant amidst evolving consumer habits and increased competition.