Advertising
4 articles
The Gallery
Cannes Lions 2026: AI Takes Center Stage in Creator Economy
Submissions for the Cannes Lions annual awards plummeted by a striking 25% from last year, a consequence of tightened entry requirements that reveal a profound industry shift in what defines creative
Elena Petrova·June 28, 2026
Film Reviews
Electronic Arts launches new platform for sports advertising
In EA Sports College Football 26, players will encounter PepsiCo's Mountain Dew not merely as a virtual billboard, but as an active participant in a 'DEW University' playable team experience, signalin
Isabel Castillo·June 15, 2026
Industry News
Europe's FAST Channels Surge Amidst Subscription Fatigue
Nearly 74% of European viewers now watch free, ad-supported streaming television (FAST) daily or several times a week, signaling a significant shift in how the continent consumes video.
Maya Singh·June 3, 2026
TV & Streaming
Fast sectors' ad shifts drive consumer habits in 2026
Just three fast-food chains—McDonald's, Starbucks, and Chick-fil-A—command an astonishing 61% of the entire restaurant market.
Maya Singh·May 19, 2026