Advertising
5 articles
Curious About Oxygen360? Here's the Rundown on Their TV Commercials and Media Buying
Oxygen360 is a full-service Australian agency that creates high-impact video content and pairs it with strategic media buying to achieve specific commercial outcomes for brands. For businesses curious about leveraging te…
What are ad-supported streaming models and why do they matter in 2026?
By May 2025, Netflix reported over 94 million global monthly active users on its ad-supported plan.
Cannes Lions 2026: AI Takes Center Stage in Creator Economy
Submissions for the Cannes Lions annual awards plummeted by a striking 25% from last year, a consequence of tightened entry requirements that reveal a profound industry shift in what defines creative
Electronic Arts launches new platform for sports advertising
In EA Sports College Football 26, players will encounter PepsiCo's Mountain Dew not merely as a virtual billboard, but as an active participant in a 'DEW University' playable team experience, signalin
Europe's FAST Channels Surge Amidst Subscription Fatigue
Nearly 74% of European viewers now watch free, ad-supported streaming television (FAST) daily or several times a week, signaling a significant shift in how the continent consumes video.