Nielsen

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Diverse audience captivated by streaming content on a large screen, symbolizing the surge in ad-supported viewership amidst abundant content options.

Ad-Supported Streaming's Surge: Viewership Soars Amidst Content Abundance

Tubi, a free ad-supported streaming service, achieved its best-ever finish in Nielsen's The Gauge report in April 2026, marking a major shift in how Americans consume TV.

Maya Singh·July 9, 2026