Ad Supported Streaming
2 articles
Industry News
Ads Are Back: Why Ad-Supported Streaming Now Drives Nearly All the Industry's Growth
The streaming industry's growth is now overwhelmingly driven by ad-supported models, including free FAST channels and cheaper subscription tiers, reflecting consumer demand for value and platforms' strategies for retention and reach.
Maya Singh·July 9, 2026
Industry News
FAST Channels Explained: Why Free, Linear Streaming Is Surging While Subscriptions Plateau
FAST channels offer a free, linear streaming experience funded by ads, contrasting with paid SVOD models. Their surge is driven by viewers seeking to reduce subscription costs and media companies looking to monetize vast content libraries.
Maya Singh·June 23, 2026