Music has a unique ability to bring people together around a shared culture and experience. Grita Canta Vota builds on that connection by using music and culture to encourage Latino civic engagement and participation in the democratic process.
As a grassroots, nonpartisan campaign and project of IncludUs Fund, Grita Canta Vota combines artist collaborations, community outreach, voter education, and accessible civic tools to make participation more approachable.
This article explores how Grita Canta Vota brings music, culture, and voter engagement together to encourage Latino participation.
Using Music to Encourage Civic Engagement
At the heart of Grita Canta Vota is the belief that music can help inspire, inform, and mobilize Latino communities. The campaign recognizes music as an important part of Latino culture and uses that connection to encourage people to understand the power of their vote and take part in the democratic process.
This approach gives civic engagement a cultural dimension. Instead of presenting voting as a separate or purely political activity, Grita Canta Vota connects it with the music and cultural experiences that already bring people together.
Its message, "Tu Voto, Tu Voz," reinforces the connection between voting and having a voice. The campaign also emphasizes the idea that Latino culture itself can be a source of civic power, creating a message centered on participation, community, and collective voice.
Connecting Latino Communities With Artists
Artists are an important part of the Grita Canta Vota movement. Its story began when Los Malandrines, artists who wanted to use music to create social impact in the Latino community, came to IncludUs Fund with a shared vision. That collaboration helped establish a campaign built around artists, community partners, and volunteers.
The campaign continues to work with artists and bands through its "Voices for Change" initiative. These collaborations help bring civic engagement into music-centered spaces and allow artists to encourage participation among their audiences.
